Further Fate of Guild ?
Verfasst: So Jul 20, 2008 9:02 pm
Liebe Gitarren-Gemeinschaft;
GUILD ist hier zwar wenig verbreitet; aber umso mehr ein kleiner BEitrag aus dem LTG-Forum:
Personally and from personal experience with the "new boys" at Guild - I don't believe that Guild execs have ANY consciousness of what their market says/things or even who we are. Having once had a Guild endorsement and enjoyed a great relationship with the Westerly plant, I found little to no interest or even professional courtesy at Guild in Arizona. In fact, I found constant upheaval and chaos - no one knew who was handling Guild week to week it seems.
The Corona debacle showed that they hadn't covered all their bases. The story spread by Donnie Wade that Westerly employees were offered the chance to move to California and stay with Guild said more about the then-current state of Guild than even Wade was aware. The next appearance of Guild as an Asian import (the GAD! series - which is what I say every time I see one) I believe was a big miscalculation, again by Mr. Wade. The decision to purchase Tacoma at least seemed to be a step in the right direction and I have to admit I've seen some nice Guilds from there. But, it is hard to know what's American made and what is Chinese. The only real safety is playing the guitars and knowing what you want. Guitar ownership and the subsequent loyalty for a brand is such a personal and individual things. What I think is crap my be priceless to another and vice versa.
And I agree that Guild never marketed or advertised like the other major makers. For a couple of reasons: First, I think they HAD to - you have to saturate the market with image to convince people to buy and stay with a less than satisfactory item. Taylor proves that point - just look at the number of used Taylors on Ebay on any given day. I see them in artists' hands by the droves, but watch a few months later and they're playing something else. Taylor also gives out a furious amount of promotional or artist-endorsement instruments and everyone loves getting a freebie? Right? Right?....
Second, from Al Dronge's inception at Guild in New York, I don't believe he ever felt all that marketing and promotion was necessary. I think old Al just believe that if you make a great instrument and put a few in the hands of people who play and know that other players will learn and know and come looking for you. And in the 1970's...I found that true. I listened to Richie Havens and others and said - 'what is that sound? How does he get that??' And the dealers were an unusual lot who were convinced of Guild's integrity. Hey, there's a word you don't hear much today. My Guilds have integrity. The dealer I bought several Guilds from and who had a big hand in helping me find the right sound (Al Whitney, Alexandria Music) used to keep his best Guilds in the back and 'match' them up with the right players. He also carried Martin and Gibson and felt Guild for outstripped them - especially for the price! He didn't do this 'matching' with Martin or Gibson. He never carried Fender acoustics feeling that they were at best student level guitars and that held true until his death in the late 80's. With a sales force that unique and that confident - Al Dronge didn't need to spend a lot of money on promotion. He put solidly built instruments with a unique sound in the hands of people who knew the difference and were looking for something uncommon.
And that's Guild from the beginning through the mid-90's and hopefully will be again one day....an uncommon guitar with an uncommon sound. Fortunately or unfortunately...a guitar of that character just isn't for everyone. For some who run to Martins and Taylors and boutique guitars...they'll never get it. And that's fine. I don't believe Al Dronge ever wanted to make guitars for everybody - let Martin, Taylor, Gibson and the others make those everybody and anybody guitars - and I'm not saying they don't make some nice instruments - I'm just saying that the reason we're all gathered here is a love of the uncommon...and for me, Westerly Guilds are so very uncommon...
DAs erlaubt durchaus die Frage nach dem weiteren Schicksal von Guild, einer der wunderbaren amerikanischen Gitarren-Marken, vielleicht die am wenigsten entdeckte - und die märchenhhafteste!
Jan-Peter
GUILD ist hier zwar wenig verbreitet; aber umso mehr ein kleiner BEitrag aus dem LTG-Forum:
Personally and from personal experience with the "new boys" at Guild - I don't believe that Guild execs have ANY consciousness of what their market says/things or even who we are. Having once had a Guild endorsement and enjoyed a great relationship with the Westerly plant, I found little to no interest or even professional courtesy at Guild in Arizona. In fact, I found constant upheaval and chaos - no one knew who was handling Guild week to week it seems.
The Corona debacle showed that they hadn't covered all their bases. The story spread by Donnie Wade that Westerly employees were offered the chance to move to California and stay with Guild said more about the then-current state of Guild than even Wade was aware. The next appearance of Guild as an Asian import (the GAD! series - which is what I say every time I see one) I believe was a big miscalculation, again by Mr. Wade. The decision to purchase Tacoma at least seemed to be a step in the right direction and I have to admit I've seen some nice Guilds from there. But, it is hard to know what's American made and what is Chinese. The only real safety is playing the guitars and knowing what you want. Guitar ownership and the subsequent loyalty for a brand is such a personal and individual things. What I think is crap my be priceless to another and vice versa.
And I agree that Guild never marketed or advertised like the other major makers. For a couple of reasons: First, I think they HAD to - you have to saturate the market with image to convince people to buy and stay with a less than satisfactory item. Taylor proves that point - just look at the number of used Taylors on Ebay on any given day. I see them in artists' hands by the droves, but watch a few months later and they're playing something else. Taylor also gives out a furious amount of promotional or artist-endorsement instruments and everyone loves getting a freebie? Right? Right?....
Second, from Al Dronge's inception at Guild in New York, I don't believe he ever felt all that marketing and promotion was necessary. I think old Al just believe that if you make a great instrument and put a few in the hands of people who play and know that other players will learn and know and come looking for you. And in the 1970's...I found that true. I listened to Richie Havens and others and said - 'what is that sound? How does he get that??' And the dealers were an unusual lot who were convinced of Guild's integrity. Hey, there's a word you don't hear much today. My Guilds have integrity. The dealer I bought several Guilds from and who had a big hand in helping me find the right sound (Al Whitney, Alexandria Music) used to keep his best Guilds in the back and 'match' them up with the right players. He also carried Martin and Gibson and felt Guild for outstripped them - especially for the price! He didn't do this 'matching' with Martin or Gibson. He never carried Fender acoustics feeling that they were at best student level guitars and that held true until his death in the late 80's. With a sales force that unique and that confident - Al Dronge didn't need to spend a lot of money on promotion. He put solidly built instruments with a unique sound in the hands of people who knew the difference and were looking for something uncommon.
And that's Guild from the beginning through the mid-90's and hopefully will be again one day....an uncommon guitar with an uncommon sound. Fortunately or unfortunately...a guitar of that character just isn't for everyone. For some who run to Martins and Taylors and boutique guitars...they'll never get it. And that's fine. I don't believe Al Dronge ever wanted to make guitars for everybody - let Martin, Taylor, Gibson and the others make those everybody and anybody guitars - and I'm not saying they don't make some nice instruments - I'm just saying that the reason we're all gathered here is a love of the uncommon...and for me, Westerly Guilds are so very uncommon...
DAs erlaubt durchaus die Frage nach dem weiteren Schicksal von Guild, einer der wunderbaren amerikanischen Gitarren-Marken, vielleicht die am wenigsten entdeckte - und die märchenhhafteste!
Jan-Peter